Sharing is Caring! Coca-Cola’s Special Friendship Day NFT Collection

The Coca-Cola beverage company has announced the launch of their generative non-fungible tokens (NFTs) on Polygon (MATIC) in honour of International Friendship Day! The NFTs are one of a kind in the literal sense of the word, as they can be shared! 👐

🧠 Quick Digest:

• Generative art is an expression that is now often used in the context of NFT - as a means of ownership and even as a means of creating generative artworks through smart contracts. The term "generative art" describes artworks 🖼️ that have gone through a generative process by a system 👨‍💻 set in motion with a certain degree of autonomy, contributing to the creation of a finished work of art.

The exclusive release is designed for fans who have been part of the brand's journey into the Metaverse. It features a unique share-to-reveal feature. 😎

This won't be Coca-Cola's first dive into the NFT space, but the collectable has already caught the community's attention. The ‘bubbles inside a Coke bottle’ inspired NFTs were airdropped 🪂to digital wallets of existing Coca-Cola NFT owners on July 30 and carry the idea of unity and connection. 🤝

According to the press release, the NFT owners have the opportunity to share their collectable with a friend and enjoy the spirit of friendship. The NFT has a high visual appeal and includes a huge variety of animations and colour palettes.

Speaking about NFT friendship, Pratik Thakar, Head of Global Creative Strategy at Coca-Cola, said:

“International Friendship Day—which launched our metaverse journey in 2021—is the perfect milestone opportunity to thank and celebrate the people who have joined us,” said Pratik Thakar, Head of Global Creative Strategy, Coca-Cola. “We hope to strengthen and expand our ‘Real Magic’ community by building connections through a variety of physical and virtual Coca-Cola experiences.”

For now, these NFTs are not utility-oriented, but as the community grows, digital collectables owners will have access to rewards and privileges 🥇, including Coke Studio experiences, gaming events 🎮, and early access to limited-edition Coca-Cola Creations products.

NFTs continue to play a huge role in the blockchain world and remain an area of interest for many users. Previous NFT Coca-Cola collections have included a "loot box" sale to promote Special Olympics International, International Pride Day and International Burger Day. The company is one of many global giants using blockchain to connect with its users. 🔗

Coca-Cola will continue to tap into a rapidly changing space with limited NFT serial launches linked to key cultural moments, focusing on building a virtual ecosystem that surprises and delights fans.🚀

The launch of these digital elements on Polygon is another blockchain victory. It's no wonder that Polygon is gaining a reputation as one of the most cost-effective, efficient and scalable networks on the market. Several other major players, such as Disney, have created community-oriented products on the platform. Polygon plans to attract more global corporations to Web3 in the coming months.

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